The rebrand of ABC 4 Kids – ABC’s television channel aimed at children pre-school age and younger – included the development of a new logo, idents, bumpers and promo package. The ABC’s brief required a brand that communicated that ABC 4 Kids is friendly, uncomplicated, colourful and safe, so we created an identity that brought to life the imaginary world that is ABC 4 Kids. ABC: ABC Television Head of Marketing and Communications / Diana Costantini VANDAL: Creative Director / Emile Rademeyer Directors / Gavain Browne, Emile Rademeyer Head of Production / Tina Braham Motion Designers / Darrin Hanley, Michelle […]