STOP MELANOMA

“Stop Melanoma is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time.

The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go.

The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again.”

DISCIPLE:
Creative Partners / Tim Brown, Pete Buckley

FINCH:
Director of Applied Technology / Emad Tahtouh