“Stop Melanoma is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time.
The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go.
The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again.”
Creative Partners / Tim Brown, Pete Buckley
Director of Applied Technology / Emad Tahtouh