We pick up the action mid scene, a chase down a suburban street. Simple enough. In slow motion our Pizza Hut delivery guy is running carrying a Pizza Hut pizza box straight towards camera. As he escapes, hordes of PS4 characters and game vehicles take over the street and follow him as he runs towards us. Not so simple. Introduce visual effects now.
Copywriter / Phil Leece
Art Director / Pete Sanna
Agency Producer / Heather Johnston
Production / Kite Productions & V∆ND∆L
Executive Producer / Mick Perry
Producer / Nicole Richardson
VFX & POST