The rebrand of ABC 4 Kids – ABC’s television channel aimed at children pre-school age and younger – included the development of a new logo, idents, bumpers and promo package.
The ABC’s brief required a brand that communicated that ABC 4 Kids is friendly, uncomplicated, colourful and safe, so we created an identity that brought to life the imaginary world that is ABC 4 Kids.

ABC Television Head of Marketing and Communications / Diana Costantini
Creative Director / Emile Rademeyer
Directors / Gavain Browne, Emile Rademeyer
Head of Production / Tina Braham
Motion Designers / Darrin Hanley, Michelle Lau, Melissa Mai, Russ Maehl
3D Artists / Amanda Lee, Andreas Wanda, Andy Sutton, Stuart Mallia, Adam Waddington
Producer / Katt Webb